Unpaid Carers Guide
Last updated: January 2026
Unpaid Carers Guide respects your privacy and is committed to protecting your personal data. This privacy policy explains how personal information is collected, used, and protected when you use this website.
This policy applies to all visitors to unpaidcarersguide.co.uk
1. Who we are
Unpaid Carers Guide is an independent information website providing general guidance for unpaid carers in the UK.
For the purposes of UK data protection law, Unpaid Carers Guide is the data controller for personal information collected through this website.
You can contact us regarding privacy matters via the contact page on this site.
2. What personal data we collect
We may collect the following types of personal data:
a) Information you provide directly
- Name (if provided)
- Email address
- Any information you include in a contact form message
This typically occurs when you:
- sign up to an email list
- download a resource
- contact us through the website
b) Automatically collected information
When you visit this website, limited information may be collected automatically, including:
- IP address (anonymised where possible)
- browser type and device
- pages visited and time spent on the site
- referral source (e.g. search engine)
This information is used to understand how the site is used and to improve content.
3. How we use your information
We use personal data for the following purposes:
- To send email updates, resources, or information you have requested
- To respond to enquiries submitted via the contact form
- To understand how visitors use the site and improve its content and usability
- To maintain the security and performance of the website
We do not sell or rent personal data to third parties.
4. Email communications
If you sign up to receive emails from Unpaid Carers Guide:
- your email address will be used to send relevant updates and resources
- emails are sent using a third-party email service provider
- you can unsubscribe at any time using the link in any email
Email communications are optional and based on your consent.
5. Analytics and website statistics
This website uses analytics tools to help understand how visitors use the site.
Google Analytics
Google Analytics collects information such as:
- pages visited
- time spent on pages
- general location (not precise address)
This data is used in an aggregated way to improve content and user experience.
Google Analytics may use cookies. You can learn more about how Google processes data through Google’s own privacy documentation.
Jetpack Stats
Jetpack Stats provides basic site usage information, such as page views and visitor activity. This data helps monitor site performance and content effectiveness.
6. Payments and Digital Products
Payments for digital products are processed securely by third-party payment providers. Unpaid Carers Guide does not have access to, and does not store, full payment card details.
Limited personal information, such as your name, email address, and purchase details, may be processed to fulfil your order, deliver purchased products, and comply with legal or accounting obligations.
Payment providers act as independent data controllers for payment information and operate under their own privacy policies.
7. Cookies
Cookies are small text files placed on your device when you visit a website.
This site may use:
- essential cookies required for site functionality
- analytics cookies to understand site usage
You can control or disable cookies through your browser settings. Disabling cookies may affect how the site functions.
8. Legal basis for processing data
Under UK GDPR, we process personal data on the following lawful bases:
- Consent – for email sign-ups and optional communications
- Legitimate interests – for website analytics and improving site performance
- Legal obligation – where required by law
9. How long we keep your data
We only keep personal data for as long as necessary:
- email subscription data is kept until you unsubscribe
- contact form messages are kept only as long as needed to respond
- analytics data is retained according to the settings of the analytics services used
10. Sharing your data
Your data may be processed by trusted third-party service providers, including:
- email service providers
- website hosting providers
- analytics providers
These providers only process data on our behalf and in line with data protection requirements.
We do not share personal data with third parties for marketing purposes.
11. Data security
Reasonable technical and organisational measures are in place to protect personal data against unauthorised access, loss, or misuse.
However, no internet-based service can be guaranteed to be completely secure.
12. Your data protection rights
You have the right to:
- access your personal data
- request correction of inaccurate data
- request deletion of your data
- withdraw consent at any time
- object to certain types of processing
You can exercise these rights by contacting us via the website.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.
13. External links
This website may include links to external websites. We are not responsible for the privacy practices or content of external sites.
14. Changes to this policy
This privacy policy may be updated from time to time. The latest version will always be published on this page.